Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Streamlining natural gas inspections to keep communities safe
Designing a set of digital tools for improving natural gas pipeline inspection efficiency and compliance a major utilities company in the UK and Northeast US
Conducted field research with corrosion/leak teams
Accelerated requirements gathering by analyzing existing trackers
Built/validated digital tools with technicians
View Project
Streamlining natural gas inspections to keep communities safe
Designing a set of digital tools for improving natural gas pipeline inspection efficiency and compliance a major utilities company in the UK and Northeast US
Conducted field research with corrosion/leak teams
Accelerated requirements gathering by analyzing existing trackers
Built/validated digital tools with technicians
View Project
Streamlining natural gas inspections to keep communities safe
Designing a set of digital tools for improving natural gas pipeline inspection efficiency and compliance a major utilities company in the UK and Northeast US
Conducted field research with corrosion/leak teams
Accelerated requirements gathering by analyzing existing trackers
Built/validated digital tools with technicians
View Project
Streamlining natural gas inspections to keep communities safe
Designing a set of digital tools for improving natural gas pipeline inspection efficiency and compliance a major utilities company in the UK and Northeast US
Conducted field research with corrosion/leak teams
Accelerated requirements gathering by analyzing existing trackers
Built/validated digital tools with technicians
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
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Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Crafting a long term strategy to differentiate Map My Run
Craffted a long term strategy and roadmap for the app, achieving a focused vision that saved $1M and cut the timeline in half compared to traditional methods
Extracted insights from prior workshop outputs
Focused MMR strategy on pre/post-run experiences
aligned execs on MMR’s unique competitive positioning
View Project
Crafting a long term strategy to differentiate Map My Run
Craffted a long term strategy and roadmap for the app, achieving a focused vision that saved $1M and cut the timeline in half compared to traditional methods
Extracted insights from prior workshop outputs
Focused MMR strategy on pre/post-run experiences
aligned execs on MMR’s unique competitive positioning
View Project
Crafting a long term strategy to differentiate Map My Run
Craffted a long term strategy and roadmap for the app, achieving a focused vision that saved $1M and cut the timeline in half compared to traditional methods
Extracted insights from prior workshop outputs
Focused MMR strategy on pre/post-run experiences
aligned execs on MMR’s unique competitive positioning
View Project
Crafting a long term strategy to differentiate Map My Run
Craffted a long term strategy and roadmap for the app, achieving a focused vision that saved $1M and cut the timeline in half compared to traditional methods
Extracted insights from prior workshop outputs
Focused MMR strategy on pre/post-run experiences
aligned execs on MMR’s unique competitive positioning
View Project
Getting consumers into the products that best fit them
Identify root causes for why consumers experience fit issues with UA products, and create a roadmap to address all facets of the problem
Analyzed “fit” issues, uncovering six root causes
Revealed confusion around UA’s unique fit construct
Implemented 12 solutions, cutting returns by 25%
View Project
Getting consumers into the products that best fit them
Identify root causes for why consumers experience fit issues with UA products, and create a roadmap to address all facets of the problem
Analyzed “fit” issues, uncovering six root causes
Revealed confusion around UA’s unique fit construct
Implemented 12 solutions, cutting returns by 25%
View Project
Getting consumers into the products that best fit them
Identify root causes for why consumers experience fit issues with UA products, and create a roadmap to address all facets of the problem
Analyzed “fit” issues, uncovering six root causes
Revealed confusion around UA’s unique fit construct
Implemented 12 solutions, cutting returns by 25%
View Project
Getting consumers into the products that best fit them
Identify root causes for why consumers experience fit issues with UA products, and create a roadmap to address all facets of the problem
Analyzed “fit” issues, uncovering six root causes
Revealed confusion around UA’s unique fit construct
Implemented 12 solutions, cutting returns by 25%
View Project
Accelerating our transition to sustainable materials in manufacturing
Partner with MIT researchers to commercialize their cellulose fiber manufacturing technology
Uncovered computational design as core innovation
Built pitch deck and authored patent filing
Sold 3D mold design tech to HP
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Accelerating our transition to sustainable materials in manufacturing
Partner with MIT researchers to commercialize their cellulose fiber manufacturing technology
Uncovered computational design as core innovation
Built pitch deck and authored patent filing
Sold 3D mold design tech to HP
View Project
Accelerating our transition to sustainable materials in manufacturing
Partner with MIT researchers to commercialize their cellulose fiber manufacturing technology
Uncovered computational design as core innovation
Built pitch deck and authored patent filing
Sold 3D mold design tech to HP
View Project
Accelerating our transition to sustainable materials in manufacturing
Partner with MIT researchers to commercialize their cellulose fiber manufacturing technology
Uncovered computational design as core innovation
Built pitch deck and authored patent filing
Sold 3D mold design tech to HP
View Project
Envisioning how UA can support athletes via digital products
Run a 7-week sprint with executives across Under Armour to articulating a collective vision of how UA would engage athletes
Interviewed execs on needs and aspirations
Built 2 digital concepts and overarching strategy
Aligned C-suite on ecosystem strategy
View Project
Envisioning how UA can support athletes via digital products
Run a 7-week sprint with executives across Under Armour to articulating a collective vision of how UA would engage athletes
Interviewed execs on needs and aspirations
Built 2 digital concepts and overarching strategy
Aligned C-suite on ecosystem strategy
View Project
Envisioning how UA can support athletes via digital products
Run a 7-week sprint with executives across Under Armour to articulating a collective vision of how UA would engage athletes
Interviewed execs on needs and aspirations
Built 2 digital concepts and overarching strategy
Aligned C-suite on ecosystem strategy
View Project
Envisioning how UA can support athletes via digital products
Run a 7-week sprint with executives across Under Armour to articulating a collective vision of how UA would engage athletes
Interviewed execs on needs and aspirations
Built 2 digital concepts and overarching strategy
Aligned C-suite on ecosystem strategy
View Project
Leading Under Armour's entry into the realm of web3
Creat a comprehensive strategy for Under Armour's entry into web3, in a way that's authentic for the brand
Shaped UA’s metaverse POV via exec interviews
Built/validated VR mental training for athletes
Developed web3 strategy enabling ongoing innovation
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Leading Under Armour's entry into the realm of web3
Creat a comprehensive strategy for Under Armour's entry into web3, in a way that's authentic for the brand
Shaped UA’s metaverse POV via exec interviews
Built/validated VR mental training for athletes
Developed web3 strategy enabling ongoing innovation
View Project
Leading Under Armour's entry into the realm of web3
Creat a comprehensive strategy for Under Armour's entry into web3, in a way that's authentic for the brand
Shaped UA’s metaverse POV via exec interviews
Built/validated VR mental training for athletes
Developed web3 strategy enabling ongoing innovation
View Project
Leading Under Armour's entry into the realm of web3
Creat a comprehensive strategy for Under Armour's entry into web3, in a way that's authentic for the brand
Shaped UA’s metaverse POV via exec interviews
Built/validated VR mental training for athletes
Developed web3 strategy enabling ongoing innovation
View Project