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Insights / Strategy / Storytelling / Execution
Insights / Strategy / Storytelling / Execution
Preparing teams for an increasingly uncertain world via the strategic depth of BCG fused with the adaptability of a startup founder
Preparing teams for an increasingly uncertain world via the strategic depth of BCG fused with the adaptability of a startup founder
Preparing teams for an increasingly uncertain world via the strategic depth of BCG fused with the adaptability of a startup founder
George Wang
George Wang
George Wang
George Wang
Past Clients
Past Clients
Featured Clients
Google
Software & Technology
Boston Consulting Group
Professional Services & Venture Studio
Microsoft
Software & Technology
Johnson & Johnson
Pharmaceuticals & Medical Devices
Bayer
Pharmaceuticals & Agriculture
Under Armour
Consumer Athletic Apparel
MpaMyRun
Health & Fitness App
Cisco
Computing and Network Infrastructure
Daimler
Mobility
Bioskale
Computational Design & 3D printing
Heidelberg Cement
Construction & Building Materials
Google
Software & Technology
Boston Consulting Group
Professional Services & Venture Studio
Microsoft
Software & Technology
Johnson & Johnson
Pharmaceuticals & Medical Devices
Bayer
Pharmaceuticals & Agriculture
Under Armour
Consumer Athletic Apparel
MpaMyRun
Health & Fitness App
Cisco
Computing and Network Infrastructure
Daimler
Mobility
Bioskale
Computational Design & 3D printing
Heidelberg Cement
Construction & Building Materials
Work
Transcending dichotomies in quality vs speed, visionary strategy vs practical execution, stakeholder buy-in vs sharpened point of view
Carefully curated to showcase a diverse range of capabilities, including research & insights, strategy development, storytelling and execution
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Launching a disruptive venture in construction logistics
Conceptualize, build and launch startups to disrupt the ready-mix concrete sector
Conducted field research along ready-mix value chain
Built/validated 11 venture portfolio with users
Exited trucking venture; launched construction VC fund
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Reshaping the way Microsoft communicates with the world
Consolidating ten disparate corporate news sites into a unified destination for exploring Microsoft's impact on the world
Interviewed news site leaders on needs
Redefined hub delineation from topics to format
Developed tagging system for cross-site navigation
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
Elevating how the best creative talent land their next gig
Conducted comprehensive UX research and product evaluation for Working Not Working, a leading talent platform for freelance creatives, resulting in 200% growth
Ran interviews/tests with hirers, freelancers, boards
Created report with usability insights/recommendations
Prioritized findings, driving 2x platform growth
View Project
From coworkers and clients
From coworkers and clients
Working with George is like having a creative cheat code. We originally looked at a Tier 1 agency. When they promised a long, pricey process, George delivered faster, smarter, and with impeccable clarity—his visual diagrams were game-changing. Add his high energy, out-of-the-box thinking, and killer communication skills, and you’ve got someone who makes work both fun and wildly effective.
Jeff Knight
Dir. Digital Product, Under Armour
Working with George is like having a creative cheat code. We originally looked at a Tier 1 agency. When they promised a long, pricey process, George delivered faster, smarter, and with impeccable clarity—his visual diagrams were game-changing. Add his high energy, out-of-the-box thinking, and killer communication skills, and you’ve got someone who makes work both fun and wildly effective.
Jeff Knight
Dir. Digital Product, Under Armour
Working with George is like having a creative cheat code. We originally looked at a Tier 1 agency. When they promised a long, pricey process, George delivered faster, smarter, and with impeccable clarity—his visual diagrams were game-changing. Add his high energy, out-of-the-box thinking, and killer communication skills, and you’ve got someone who makes work both fun and wildly effective.
Jeff Knight
Dir. Digital Product, Under Armour
George's fearlessness, curiosity, and openness is refreshing. He stands out among the crowd as highly enthusiastic with a rare tenacity. But what I really loved about working with George is his depth of character and quest for a broad and deep knowledge in innovation and humanity. He is the type of person everyone wants on their team. His entrepreneurial mindset, strategic thinking and and ability to see the big picture will be a great asset to any organization.
Heather Barranco
Ass. Dir. CX | Verizon
George's fearlessness, curiosity, and openness is refreshing. He stands out among the crowd as highly enthusiastic with a rare tenacity. But what I really loved about working with George is his depth of character and quest for a broad and deep knowledge in innovation and humanity. He is the type of person everyone wants on their team. His entrepreneurial mindset, strategic thinking and and ability to see the big picture will be a great asset to any organization.
Heather Barranco
Ass. Dir. CX | Verizon
George's fearlessness, curiosity, and openness is refreshing. He stands out among the crowd as highly enthusiastic with a rare tenacity. But what I really loved about working with George is his depth of character and quest for a broad and deep knowledge in innovation and humanity. He is the type of person everyone wants on their team. His entrepreneurial mindset, strategic thinking and and ability to see the big picture will be a great asset to any organization.
Heather Barranco
Ass. Dir. CX | Verizon
George was enormously helpful to us as a research consultant. He was able to jump into the team aboard a moving train, and immediately delivered value to us. Smart, thoughtful, and on point with his support. Would highly recommend to anyone who is looking for a design researcher.
Todd Greenwood
Sr Dir. Evidence & Outcomes | ZS Medullan
George was enormously helpful to us as a research consultant. He was able to jump into the team aboard a moving train, and immediately delivered value to us. Smart, thoughtful, and on point with his support. Would highly recommend to anyone who is looking for a design researcher.
Todd Greenwood
Sr Dir. Evidence & Outcomes | ZS Medullan
George was enormously helpful to us as a research consultant. He was able to jump into the team aboard a moving train, and immediately delivered value to us. Smart, thoughtful, and on point with his support. Would highly recommend to anyone who is looking for a design researcher.
Todd Greenwood
Sr Dir. Evidence & Outcomes | ZS Medullan
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Rachel Noonan
Chief Strategy Officer | Forward Agency
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Rachel Noonan
Chief Strategy Officer | Forward Agency
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Rachel Noonan
Chief Strategy Officer | Forward Agency
Working with George is like having a creative cheat code. We originally looked at a Tier 1 agency. When they promised a long, pricey process, George delivered faster, smarter, and with impeccable clarity—his visual diagrams were game-changing. Add his high energy, out-of-the-box thinking, and killer communication skills, and you’ve got someone who makes work both fun and wildly effective.
Jeff Knight
Dir. Digital Product, Under Armour
George's fearlessness, curiosity, and openness is refreshing. He stands out among the crowd as highly enthusiastic with a rare tenacity. But what I really loved about working with George is his depth of character and quest for a broad and deep knowledge in innovation and humanity. He is the type of person everyone wants on their team. His entrepreneurial mindset, strategic thinking and and ability to see the big picture will be a great asset to any organization.
Heather Barranco
Ass. Dir. CX | Verizon
George was enormously helpful to us as a research consultant. He was able to jump into the team aboard a moving train, and immediately delivered value to us. Smart, thoughtful, and on point with his support. Would highly recommend to anyone who is looking for a design researcher.
Todd Greenwood
Sr Dir. Evidence & Outcomes | ZS Medullan
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Rachel Noonan
Chief Strategy Officer | Forward Agency
A great person, colleague and strategist, George is a sponge: constantly soaking up massive amounts of knowledge from observations, conversations and reading. And then making good sense of those learnings. George possesses three qualities I admire tremendously: intellectually curiosity, a positive attitude and generalist perspective. I envy George's future, and all those who will have the pleasure to collaborate with him.
Jonathan Finer
Director, Brand Strategy | JnJ
A great person, colleague and strategist, George is a sponge: constantly soaking up massive amounts of knowledge from observations, conversations and reading. And then making good sense of those learnings. George possesses three qualities I admire tremendously: intellectually curiosity, a positive attitude and generalist perspective. I envy George's future, and all those who will have the pleasure to collaborate with him.
Jonathan Finer
Director, Brand Strategy | JnJ
A great person, colleague and strategist, George is a sponge: constantly soaking up massive amounts of knowledge from observations, conversations and reading. And then making good sense of those learnings. George possesses three qualities I admire tremendously: intellectually curiosity, a positive attitude and generalist perspective. I envy George's future, and all those who will have the pleasure to collaborate with him.
Jonathan Finer
Director, Brand Strategy | JnJ
George worked as a freelancer for my company for a few months on projects with the Field Museum in Chicago. While he didn't know the museum/cultural space well and started mid project, he quickly got up to speed on our work, the clients needs and produced meaningful, targeted and beautiful deliverables. George works fast and delivers on time, is a good communicator and collaborator, and has the right balance of being professional and having fun. I highly recommend him as driven, flexible data analyst and UX designer on any type of project.
Stephanie Mabadi
CEO | Dig in UX
George worked as a freelancer for my company for a few months on projects with the Field Museum in Chicago. While he didn't know the museum/cultural space well and started mid project, he quickly got up to speed on our work, the clients needs and produced meaningful, targeted and beautiful deliverables. George works fast and delivers on time, is a good communicator and collaborator, and has the right balance of being professional and having fun. I highly recommend him as driven, flexible data analyst and UX designer on any type of project.
Stephanie Mabadi
CEO | Dig in UX
George worked as a freelancer for my company for a few months on projects with the Field Museum in Chicago. While he didn't know the museum/cultural space well and started mid project, he quickly got up to speed on our work, the clients needs and produced meaningful, targeted and beautiful deliverables. George works fast and delivers on time, is a good communicator and collaborator, and has the right balance of being professional and having fun. I highly recommend him as driven, flexible data analyst and UX designer on any type of project.
Stephanie Mabadi
CEO | Dig in UX
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Katherine Wakid
Sr. Advisor, Design, Digital Innovation and Transformation | Northwell Health
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Katherine Wakid
Sr. Advisor, Design, Digital Innovation and Transformation | Northwell Health
George is a curious, resourceful and open minded thinker who doesn't see boundaries. He sees connections between humanity, new ways of solving wicked problems and the real life process of bringing those new ways of thinking to market. He is a relentless researcher and brings a level of optimism and professionalism I would have on my team any day.
Katherine Wakid
Sr. Advisor, Design, Digital Innovation and Transformation | Northwell Health
George is brilliant. He has huge business acumen through his work at BCG and Under Armour, he is amazing in creating and rethinking foresight and innovation and connect it with business models. And with his positive charm yet clarity in strategy he has the rare ability to win stakeholders over, instantly. People just love him, they feel he is one of them. George has also a nicely sized network in LA and NY due to his amazing reputation.
Silke Bochat
Global Head, Design | Waleda AG
George is brilliant. He has huge business acumen through his work at BCG and Under Armour, he is amazing in creating and rethinking foresight and innovation and connect it with business models. And with his positive charm yet clarity in strategy he has the rare ability to win stakeholders over, instantly. People just love him, they feel he is one of them. George has also a nicely sized network in LA and NY due to his amazing reputation.
Silke Bochat
Global Head, Design | Waleda AG
George is brilliant. He has huge business acumen through his work at BCG and Under Armour, he is amazing in creating and rethinking foresight and innovation and connect it with business models. And with his positive charm yet clarity in strategy he has the rare ability to win stakeholders over, instantly. People just love him, they feel he is one of them. George has also a nicely sized network in LA and NY due to his amazing reputation.
Silke Bochat
Global Head, Design | Waleda AG
Approach
A dynamic framework that fuels original ideas and critical thinking on every level of the work
Build Diverse Bridges
Leverage a broad skill set to establish meaningful connections across organizational silos and levels to uncover and address systemic challenges
Identify and Frame Problems
Take a step back and analyze problems from various perspectives, ensuring that efforts align with solving the right issues
Remove Unnecessary Complexity
Apply rigorous analysis to distinguish critical factors from less important ones, in distilling the key components of strategy and storytelling
Catalog Inspiration
Capture ideas from unexpected sources and organize them for easy reference, enabling informed problem-solving and innovation
Learn by Experimentation
Approach complexity through active learning and experimentation, while turning emergent insights into deliberate strategies
Grow the Ecosystem
Engage both internal and external go-to-market partners to drive product adoption and create lasting ecosystem change.